ConvertKit vs Klaviyo: Email Marketing Software Compared

Verified by the SoftVane editorial team · June 2026

ConvertKit vs Klaviyo at a glance

ConvertKit

Rating: ★★★★½ 4.6

Price: $25/month

Best for: Creators and online coaches building engaged audiences

Klaviyo

Rating: ★★★★½ 4.7

Price: $20/month

Best for: E-commerce businesses wanting advanced segmentation

Feature-by-feature comparison

Dimension	ConvertKit	Klaviyo
Starting price	$25/month	$20/month
Rating	★★★★½ 4.6	★★★★½ 4.7
Best for	Creators and online coaches building engaged audiences	E-commerce businesses wanting advanced segmentation
Top features	Email subscription forms and landing pages, Automated email sequences, Audience tagging and segmentation	Advanced segmentation and targeting, Personalized email and SMS campaigns, Customer lifecycle automation
Top strengths	Built for creators and educators; Simple and focused	Excellent for e-commerce; Powerful segmentation and personalization
Main tradeoffs	Pricing is higher than general platforms; Limited e-commerce features	More expensive than general platforms; Not ideal for non-e-commerce businesses

When ConvertKit wins

ConvertKit is the better pick if you prioritize built for creators and educators and simple and focused. The entry plan at $25/month fits teams that want to get running quickly without paying for capabilities they may not need for 12-18 months.

Best for: Creators and online coaches building engaged audiences

Try ConvertKit →

When Klaviyo wins

Klaviyo is the better pick if you prioritize excellent for e-commerce and powerful segmentation and personalization. The entry plan at $20/month suits teams that already know their workflow and want a platform that scales without surprise pricing tiers later.

Best for: E-commerce businesses wanting advanced segmentation

Try Klaviyo →

Mistakes to avoid when choosing between ConvertKit and Klaviyo

Comparing the starter plans only. Both tools usually move you to a middle plan within 6 months. Compare the plan you'll actually use, not the one they advertise.
Ignoring the migration cost. The cheaper monthly fee disappears if migration takes weeks. Ask both vendors for their data-import templates and migration support before committing.
Skipping the integration check. Map your existing stack first, then compare which of these two has native integrations vs. which makes you build a Zapier workflow per connection.
Treating "starts at $X" as the real price. Add seats, advanced features, and payment processing where relevant. Build a 12-month TCO before signing.

Frequently asked questions

ConvertKit starts at $25/month, Klaviyo at $20/month. Klaviyo is cheaper at the entry tier, but neither stays the cheapest once you add seats and the features you actually need. Always compare total cost at the plan you'll use, not the starter plan.

Yes, both platforms support data import from competitor systems. Klaviyo typically provides a migration template and dedicated support during the trial period. Confirm the scope of the migration (records, attachments, history) with the vendor before signing.

For teams under 10 users, Klaviyo usually offers an accessible starter plan. The pricier option often justifies the cost at 15+ users via better reporting and admin controls. If you expect to cross that headcount within a year, factor in the plan jump before deciding.

Both ConvertKit and Klaviyo ship iOS and Android apps. The functional gap is in offline mode and how much of the desktop feature set works on phones. Walk through your real daily workflow on mobile during the trial. One will feel native; the other will feel like an afterthought.

Not blindly. Most platforms list 100+ integrations, but only a handful matter for your stack. List your 3 to 5 must-have integrations (accounting, payments, calendar, etc.) and check whether each is NATIVE (not Zapier-only) on both platforms. Native integrations are typically faster, cheaper, and more reliable than Zapier-glued ones.

Ready to pick a winner?

Klaviyo edges out ConvertKit for most teams in our testing. Start a free trial and run your real workflow through it before committing to an annual plan.

Try Klaviyo free →